![]() Reciting the famous “Barney” song (“I love you, you love me, we’re a happy family”), the Mattel exec says the upcoming film will be about “identity and finding who you love and who feels alienated” and “what does it all mean?” Brenner says the film will “be more adult and have adult themes - and sort of be a little bit off-kilter.” ![]() Referencing the Seth MacFarlane comedies, she quips: “We’re not making ‘Ted.’ You know what I mean?” “Any movie that has Barney is not certainly going to be straightforward,” Brenner adds. It’s just going to be unique - more of like a ‘Being John Malkovich’ or an ‘Adaptation,'” she says, referencing the 19 Spike Jonze films. Now, Brenner divulges a few more details, telling Variety, “I don’t know that it’s necessarily going to be darker. The iconic purple dinosaur will inspire a live-action film that Mattel has previously described as an “A24-type” of “surrealistic” movie. Now that Mattel did get the first one right, here’s a look at what’s on its slate - and some new tidbits that Variety can exclusively reveal on each of the projects. But, in this day and age, you just want to get the first one right.” “That’s the hope - that it goes on and on and it’s a gift that keeps giving. “Everybody hopes that when you create a movie that there is going to be a franchise,” Brenner told Variety. The same goes for the rest of their slate, which contains toy lines ripe for franchises, like “Masters of the Universe” and “Hot Wheels.” Robbie Brenner - the Oscar-nominated producer who runs Mattel Films and produced “Barbie” and all developing Mattel film projects - says the company was hopeful “Barbie” would become a box office success, so they could explore potential sequels. “Our ambition is to create film franchises.” “Successful movies lend themselves to more movies,” the CEO added. ![]() ![]() And if you do that, opportunities open up very quickly, once you establish the first movie as a successful representation of a franchise on the big screen.” Kreiz continues, “At the outset, we’re not saying, ‘Okay, let’s think already about movie two and three.’ Let’s get the first one right and make that a success. “It’s a very rich universe… It’s a very broad and very elastic brand, in terms of opportunities.” In addition to the main Barbie figure, she has family, she has a lot of elements around in her universe,” Kreiz told Variety. The product lines of Barbie is a very broad brand. “Barbie, as a brand, has many different iterations. Speaking to Variety about their IP strategy just days before “Barbie” was released, Mattel executives were hopeful to open up an entire “Barbie” world of sequels. Director Greta Gerwig has said that she’s not thinking about a follow-up at this time, saying, “At this moment, it’s all I’ve got.” But after the Margot Robbie-starring hot pink fantasia has grossed an astonishing $380 million worldwide in its first five days in theaters, it’s a safe bet that Mattel and Warner Bros. Of course, the door is also wide open for “Barbie” sequels. With dozens of children’s toys on their film slate, 14 Mattel properties are in active development, including “Barney,” “Polly Pocket,” “Thomas and Friends” and “American Girl.” 'Barbie': How Weird Barbie's House Design Was Inspired by 'Psycho'īox Office Milestones: 'Barbie' Hits $200 Million, 'Oppenheimer' Crosses $100 Million After Five Days Now, with the immense success of “Barbie,” the path is clear for Mattel to make whatever they want - and they already have a ton of projects in the works with A-list partners attached.īox Office: Disney's 'Haunted Mansion' Eyes $30 Million Debut, 'Barbenheimer' to Remain on Top In 2018, after a tumultuous period of declining toy sales, Mattel brought in a new CEO, businessman Ynon Kreiz, who had a vision to turn the storied toy company into an IP-driven machine, essentially creating a Mattel cinematic universe. After dominating the box office and breaking records with “Barbie,” Mattel has officially arrived in Hollywood.
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